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3417 Evanston Ave N, Suite 501
Seattle, WA 98103 (Map)


[email protected]

Total Innovation

Our software product engineering services deliver the user experience your customers deserve


Our services give you access to top-grade software product engineering capabilities.

Product Strategy.
Product Strategy.

We begin with the end in mind. GenUI will work to deeply understand your business, your vision, and your goals - and only when you tell us that we understand do we present you with options for a product strategy.

User Experience.
User Experience.

Your customer experience is everything. We believe in empathy as the path to understanding the user, then creating a simple and intuitive design to deliver value with both power and grace.

iOS & Android Development.
iOS & Android Development.

We founded our company on the vision of mobile apps, and our native iOS and Android practices date to the beginnings of each platform.

JavaScript Development.
JavaScript Development.

Our team are experts in the full set of the most effective tooling for JavaScript-based web application development, including React JS, Angular, .Net Core, Node, and Typescript.

Cloud Platforms.
Cloud Platforms.

Today, Amazon Web Services, Microsoft Azure, and Google Cloud Platform each provide a robust platform for developing and deploying your applications. Our team provides best practice guidance along with the heavy lifting.

DevOps Consulting.
DevOps Consulting.

GenUI has a core practice area in consulting on DevOps best practices and implementing them - including containerization, process automation, continuous integration, continuous testing and continuous deployment.

Project Management.
Project Management.

GenUI Project Management champions your product from concept to release. We apply an agile project approach for team efficiency, progress visibility, and budget/scope management while taking the risk off of your plate.

Engineering Pods.
Engineering Pods.

GenUI offers on-site Engineering Pods of our consultants who bring our engineering culture, our best practices, and our support system that you can apply to your in-house projects.

Code & Architecture Reviews.
Code & Architecture Reviews.

Got bad smells in code? GenUI offers code reviews, software architecture reviews for technical debt remediation and due diligence.

Engineering Recruitment.
Engineering Recruitment.

As an active presence in the Pacific Northwest's community of developers, software engineers, and product leaders, GenUI can help you recruit to fill challenging roles, using our own lens on candidates.

Our Commitments

Outstanding People
Consulting As Advocacy
Relationship First
Safety & Sustainability
Supportive Management
Innovation Mindset
Curiosity & Fun

Core Technologies

iOS, Swift & Objective-C
Android, Kotlin & Java
Javascript, React, Angular, Node & Typescript
.Net Core, Python, Ruby
Azure & AWS
VR & AR, OpenGL & WebGL
Bluetooth Low Energy (BLE)

Our Practices

Trust & Collaboration
Continuous Validation
Sustainable Engineering
Test-Oriented Development
Paired Programming
Tech Talks
Featured Case Study »

Customer Feedback

“The GenUI team helped Marketing achieve 5X ROI on top-line revenue.”

- Hugh B.
Director of Technical Product Management, Zulily

“GenUI approached our problem with high skills combined with humility for the journey ahead, which resonated with me.”

- Charles E.
VP of Product, Buddy Platform

“GenUI made outstanding use of Azure to deliver a critical software product supporting our quantum computing research. ... The best thing about working with General UI is that they care about your project as much as you do.”

- Jeff H.
Group Program Manager for Quantum Computing Software, Microsoft

“Thank you, GenUI. We are so impressed with your work & grateful for what you’ve helped us bring to the world.”

- Abby R.
Pediatric Oncologist, Seattle Children's Hospital

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